Recent Press Releases

Dawnbreaker Adds New Creative Talent

Rochester, NY (August 21, 2019) – Dawnbreaker, Inc. is pleased to welcome a new graphic designer, Holly Reader, to its team. Ms. Reader joins Dawnbreaker with 15 years of experience in Visual Communications as a Graphic Designer, most recently for MacKenzie-Childs, LLC.

With a proven ability to translate marketing ideas and design concepts across all organizational levels in print, web and mobile design solutions, Ms. Reader will provide clients with a variety of marketing materials, and is experienced in working on cross-functional teams, or solo to produce effective solutions.

“I am excited about my role with Dawnbreaker. I look forward to planning and creating marketing design solutions to benefit the customer and help promote the Dawnbreaker brand,” Reader says. “I admire Dr. Jenny Servo, the President and CEO, because of her knowledge, drive for success, business ethics, and her leadership role as a woman. I am lucky to serve on her team of multi-talented professionals with varied areas of skills and expertise and look forward to contributing to the clients’ and company’s success.”

Ms. Reader’s experience, which includes: brand strategy, typography, logo design, print advertising, web advertising, business collateral, strategic communication, photo retouching, photo editing, web banners, newspaper ads, page layout, direct mail, technical illustration, email marketing, social media campaigns, trade show and career fair graphics, promotions and fundraising, web design, and more will provide Dawnbreaker and its clients with creative and effective marketing materials. Ms. Reader holds a BA in Mass Communication from King’s College and a MFA in Graphic Design from Rochester Institute of Technology.

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Maybe you believe that you don’t have any competition, but your customers know better! Their needs are being addressed now – perhaps not as well, but if there is a need, someone is providing a solution. Learn about the competition and be prepared to differentiate your solution from that of others. Dawnbreaker’s competitor analysis contrasts your competition on specifications, performance and price. Armed with this information we can help you create a compelling value proposition.

DoD Transition Information Packet (TIP)®

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It’s easy to delude yourself and believe that or course, your target customer wants to buy what you’re offering – but is that the truth? If you fail to ask your customer about important features at the design phase, you risk building a product that they will consider inferior. If you don’t understand when your customer buys or how much they are willing to pay, you may invest too little or too much during scale up. Both of which create problems. If you need assistance in gathering voice of the customer information – let us help you. We scale our initiatives to be appropriate for the decisions you need to make.

LICA Licensee Analysis®

Who will take the best care of your baby?

You’ve done a great job with your R&D. You’ve been careful to protect your intellectual property – but those next steps to bring the product to market seem out of reach. There’s too much competition, scale up would be too expensive – so you’ve decided to license-out your intellectual property. The challenge before you is to find the best licensee to bring your baby to market. Let us help you. We will profile organizations that frequently cite your patents and dig deeper to determine their financial health, technology and market synergies, and experience with licensing-in.

Commercial Potential Assessment (CPA)

Be wary of big numbers!

You’ve done a great job with your R&D. You’ve been careful to protect your intellectual property – but those next steps to bring the product to market seem out of reach. There’s too much competition, scale up would be too expensive – so you’ve decided to license-out your intellectual property. The challenge before you is to find the best licensee to bring your baby to market. Let us help you. We will profile organizations that frequently cite your patents and dig deeper to determine their financial health, technology and market synergies, and experience with licensing-in.