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Dawnbreaker Expands its Team with New Business Strategist

Rochester, NY (August 22, 2019) – Dawnbreaker, Inc. is proud to welcome Dan Keeley who joins the team as a Business Acceleration Manager bringing with him an extensive background in biomedical engineering, innovation and technology commercialization. Most recently, Dan worked for the University of Rochester at UR Ventures and Nextcorps (formerly High Tech Rochester). In both roles Dan helped professors, medical professionals and entrepreneurs develop strategic plans to commercialize their technologies.

Mr. Keeley spent six years at Johnson & Johnson working in new product development and technical project management and has worked on a number of portfolio development projects performing business case analysis and developing a pipeline of products from a single platform technology. Working at Becton Dickinson and Co. Dan helped develop the strategic plan to launch a new segment of their Biosciences division.

“Having worked at a university and in the startup community, I believe strongly in the SBIR and STTR programs’ ability to accelerate innovation. Joining Dawnbreaker, I’m proud to be working for a company that helps make these programs successful,” said Mr. Keeley. “I enjoy the business problem solving that goes into transitioning technologies from the lab to the marketplace and am excited to be able to leverage my expertise in product development, engineering and technology commercialization to help startups and small companies create value from their scientific innovations.”

Throughout his career, Mr. Keeley has worked with a range of biotechnology products including implantable biomaterials, stem cell technologies, high molecular weight growth factors, combination devices and more. He has been awarded 3 patents with 8 patents pending, a publication in the Journal of Neuroscience Methods and was a 2008 Michael J. Fox Foundation Award recipient. Dan has an BS and MEng in Biomedical Engineering from Cornell University’s School of Engineering in addition to an MBA from Cornell’s Johnson School of Management.

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Maybe you believe that you don’t have any competition, but your customers know better! Their needs are being addressed now – perhaps not as well, but if there is a need, someone is providing a solution. Learn about the competition and be prepared to differentiate your solution from that of others. Dawnbreaker’s competitor analysis contrasts your competition on specifications, performance and price. Armed with this information we can help you create a compelling value proposition.

DoD Transition Information Packet (TIP)®

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It’s easy to delude yourself and believe that or course, your target customer wants to buy what you’re offering – but is that the truth? If you fail to ask your customer about important features at the design phase, you risk building a product that they will consider inferior. If you don’t understand when your customer buys or how much they are willing to pay, you may invest too little or too much during scale up. Both of which create problems. If you need assistance in gathering voice of the customer information – let us help you. We scale our initiatives to be appropriate for the decisions you need to make.

LICA Licensee Analysis®

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You’ve done a great job with your R&D. You’ve been careful to protect your intellectual property – but those next steps to bring the product to market seem out of reach. There’s too much competition, scale up would be too expensive – so you’ve decided to license-out your intellectual property. The challenge before you is to find the best licensee to bring your baby to market. Let us help you. We will profile organizations that frequently cite your patents and dig deeper to determine their financial health, technology and market synergies, and experience with licensing-in.

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You’ve done a great job with your R&D. You’ve been careful to protect your intellectual property – but those next steps to bring the product to market seem out of reach. There’s too much competition, scale up would be too expensive – so you’ve decided to license-out your intellectual property. The challenge before you is to find the best licensee to bring your baby to market. Let us help you. We will profile organizations that frequently cite your patents and dig deeper to determine their financial health, technology and market synergies, and experience with licensing-in.