Recent Press Releases

Dawnbreaker Expands its Team to Meet Growing Demand

Rochester, NY, November 2020 – Dawnbreaker, Inc. has added three new members to its team. Chris McCray, Karen Mesolella, and Jill Porter joined Dawnbreaker to provide its clients with more top-notch talent to meet the demands of working with over 600 advanced technology companies each year.

Chris McCray, MBA brings years of experience in several industries as a U.S. Navy veteran in cryptology, an experienced healthcare clinic manager, an IT entrepreneur, and a small business consultant. Prior to joining Dawnbreaker, McCray leveraged this experience as a Business Consultant at the Florida Small Business Development Center (SBDC) at the University of Southern Florida (USF) where he provided one-on-one confidential counseling to current and potential small business owners. In his role as a Business Strategist at Dawnbreaker, McCray will work with a variety of clients to fulfill their diverse commercialization needs.

Karen Mesolella, MBA, MS has a background in Healthcare IT and chemistry applied to both materials science and healthcare coupled with extensive experience in marketing, sales, IT, supply chain and manufacturing. Most recently, Mesolella was the U.S. Commercial Operations Manager for a leading global provider of products and systems that contribute to quality enhancement and cost efficiency within healthcare and life sciences – her commercialization expertise comes from working across four fortune 500 companies leveraging DMAIC Six Sigma principles. As a Business Strategist at Dawnbreaker, Mesolella will assist small, advanced technology firms by leveraging her strong background in healthcare informatics, software, lifecycle management, and manufacturing as they transition their technologies to the market.

Jill Porter brings years of management experience to Dawnbreaker in her new role as the Contract Administrator for Dawnbreaker’s Technical and Business Assistance (TABA) services – a component of the business that is growing quickly. TABA provides SBIR/STTR awardees the option of selecting a vendor of its own choice to assist in the commercialization of agency- funded technology. Through her extensive experience in contract administration, Porter interacts directly with small businesses and the Dawnbreaker team to facilitate the processing of TABA requests, as well as the record keeping associated with this initiative.

Developing Network Contacts (DevNC)

When you need to reach out...

There are times when you need to reach out to others – whether you are looking for potential customers, potential partners, or potential investors. But who should you call…and how do you address your fear of contacting them. The DevNC is a unique market research tool designed to provide you with between 25 and 30 Points of Contact (PoC). With each POC, information is included that provides insight about the person’s role. Depending on their position, other information commonly included relates to their background, articles that they have written, conference presentations and other pertinent information. This type of information enables you to customize your correspondence. Contact information is also included  – typically LinkedIn, email and phone number.

Competitor Analysis

Your customers know your competitors! Do you?

Maybe you believe that you don’t have any competition, but your customers know better! Their needs are being addressed now – perhaps not as well, but if there is a need, someone is providing a solution. Learn about the competition and be prepared to differentiate your solution from that of others. Dawnbreaker’s competitor analysis contrasts your competition on specifications, performance and price. Armed with this information we can help you create a compelling value proposition.

DoD Transition Information Packet (TIP)®

The Transition Information Packet (TIP) is a market research report specifically developed for small businesses working with the Department of Defense.

Customized Market Research (CMR)®

Filling in the gaps in your commercialization strategy….

The CMR provides our team with the greatest flexibility in addressing gaps in the information you need to refine your commercialization strategy. Based strictly on secondary literature, the market researcher can look for information that will help you understand changes in government regulations, market dynamics, emerging solutions, sources of funding, points of contact and other challenges you pose. Based on the information gathered, a business strategist will add comments throughout regarding the implications of the information for your strategy.

LICA Licensee Analysis®

Who will take the best care of your baby?

You’ve done a great job with your R&D. You’ve been careful to protect your intellectual property – but those next steps to bring the product to market seem out of reach. There’s too much competition, scale up would be too expensive – so you’ve decided to license-out your intellectual property. The challenge before you is to find the best licensee to bring your baby to market. Let us help you. We will profile organizations that frequently cite your patents and dig deeper to determine their financial health, technology and market synergies, and experience with licensing-in.

Commercial Potential Assessment (CPA)

Be wary of big numbers!

You’ve done a great job with your R&D. You’ve been careful to protect your intellectual property – but those next steps to bring the product to market seem out of reach. There’s too much competition, scale up would be too expensive – so you’ve decided to license-out your intellectual property. The challenge before you is to find the best licensee to bring your baby to market. Let us help you. We will profile organizations that frequently cite your patents and dig deeper to determine their financial health, technology and market synergies, and experience with licensing-in.