Market Snapshot: Blue Economy

Approximately 71 percent of the Earth’s surface is covered by water, 96.5 percent resides in the oceans. The ocean’s resources provide countries with a myriad of economic opportunities—in fact over 3 billion people rely on the ocean for their livelihood. It makes up a significant portion of the Blue Economy. The World Bank defines the blue economy as “the sustainable use of ocean resources for economic growth, improved livelihoods, and jobs while preserving the health of ocean ecosystems.”

The global blue economy is valued at $2.5 trillion annually, and is projected to double in size by 2030 when compared to 2010 figures. Numerous industries are included in the blue economy such as offshore renewable energy, maritime transport, sustainable seafood, and oceanographic research. Fisheries and aquaculture, provide about 260 million jobs and contribute approximately $100 billion per year to the global economy. The blue economy also has a positive impact on climate change by supporting green energy with various forms of offshore renewable energy.

In the U.S., NOAA reports that the American blue economy contributed approximately $373 billion to the nation’s gross domestic product and supported 2.3 million jobs in 2018. In June 2022, the White House announced its first-ever Ocean Climate Action Plan, with recommended steps to improve the conditions of the ocean. More recently, the concept of the New Blue Economy has been introduced, which improves upon the traditional blue economy by harnessing the power of big data.

Innovative technologies that can drive the blue economy have caught the attention of various U.S. agencies and national labs. NOAA, for example released its Blue Economy Strategic Plan (2021-2025), which focuses on five sectors: marine transportation, ocean exploration, seafood competitiveness, tourism and recreation, and coastal resilience. The DOE National Renewable Energy Laboratory (NREL) is interested in exploring the blue economy as it relates to marine energy, and sees many potential market opportunities in desalination, isolated power systems, aquaculture, and more.

Interested in learning more? A variety of conferences focusing on either the ocean economy or blue economy will be held in 2023. In February, Portugal will host the 10th annual World Ocean Summit & Expo. Then in March, Duke University will hold its second-annual Blue Economy Summit. Also, the annual Our Ocean conference, which began as a U.S. Department of the State initiative, will take place in Panama in March.

Developing Network Contacts (DevNC)

When you need to reach out...

There are times when you need to reach out to others – whether you are looking for potential customers, potential partners, or potential investors. But who should you call…and how do you address your fear of contacting them. The DevNC is a unique market research tool designed to provide you with between 25 and 30 Points of Contact (PoC). With each POC, information is included that provides insight about the person’s role. Depending on their position, other information commonly included relates to their background, articles that they have written, conference presentations and other pertinent information. This type of information enables you to customize your correspondence. Contact information is also included  – typically LinkedIn, email and phone number.

Competitor Analysis

Your customers know your competitors! Do you?

Maybe you believe that you don’t have any competition, but your customers know better! Their needs are being addressed now – perhaps not as well, but if there is a need, someone is providing a solution. Learn about the competition and be prepared to differentiate your solution from that of others. Dawnbreaker’s competitor analysis contrasts your competition on specifications, performance and price. Armed with this information we can help you create a compelling value proposition.

DoD Transition Information Packet (TIP)®

The Transition Information Packet (TIP) is a market research report specifically developed for small businesses working with the Department of Defense.

Customized Market Research (CMR)®

Filling in the gaps in your commercialization strategy….

The CMR provides our team with the greatest flexibility in addressing gaps in the information you need to refine your commercialization strategy. Based strictly on secondary literature, the market researcher can look for information that will help you understand changes in government regulations, market dynamics, emerging solutions, sources of funding, points of contact and other challenges you pose. Based on the information gathered, a business strategist will add comments throughout regarding the implications of the information for your strategy.

LICA Licensee Analysis®

Who will take the best care of your baby?

You’ve done a great job with your R&D. You’ve been careful to protect your intellectual property – but those next steps to bring the product to market seem out of reach. There’s too much competition, scale up would be too expensive – so you’ve decided to license-out your intellectual property. The challenge before you is to find the best licensee to bring your baby to market. Let us help you. We will profile organizations that frequently cite your patents and dig deeper to determine their financial health, technology and market synergies, and experience with licensing-in.

Commercial Potential Assessment (CPA)

Be wary of big numbers!

You’ve done a great job with your R&D. You’ve been careful to protect your intellectual property – but those next steps to bring the product to market seem out of reach. There’s too much competition, scale up would be too expensive – so you’ve decided to license-out your intellectual property. The challenge before you is to find the best licensee to bring your baby to market. Let us help you. We will profile organizations that frequently cite your patents and dig deeper to determine their financial health, technology and market synergies, and experience with licensing-in.