Marketing & Communications
for the Scientific Mind

NO BUZZWORDS, JARGON OR GOBBLEDYGOOK

Dawnbreaker's® Creative Process

Dawnbreaker Design wants you to be involved. Our process is not like a black box, where you put info in, and then wait for a completed web site or box of business cards to come out the other end.

We thrive on collaboration and need your help! A full, in-house staff of programmers, writers, and marketers are at your disposal. To always deliver you the best work possible, we use an iterative process or input and feedback. Through a series of questions, we tease out pertinent info that we then apply to our work—designing, writing, strategizing—then we show you the results.

We do our best work when our customers come along for the ride. Our full staff of designers, programmers, writers, and marketers are here to help you reach your Marketing goals.

All
Web
Print
Branding
Content
Video
E-learning
Case Studies
Trade Show Booths

Different Color Money

If you are looking for a way to get potential customers to remember you and your product, consider a leave-behind, that they will want to keep in their office — or something unusual and tasteful that catches their eye. This little booklet was designed to hang on a cork board and serve as a quick reference to the concept of “Different Color Money”.

Portals Mailer

Sometimes you have to wake people up! We think this wig wearing pug does just that. Couple the image with the phrase, “You can find anything on the internet” and then you have people’s attention. This promotional piece was designed to drive people to our website.

SBIR Data Rights

There’s an art to making a complex subject simple. It relies on text carefully chosen by the writer; a vision for how it will be used; and an element of surprise introduced by the designer.

Dawnbreaker Mailer

We love to play with new concepts. Imagine this little package arriving in the mail. You open it to reveal a set of beautiful cards announcing a variety of services. The branding was reinforced by using the company’s logo in a die cut form. by the writer; a vision for how it will be used; and an element of surprise introduced by the designer.

TRL Hardware Poster

This poster was developed as part of a “Sticky” marketing campaign. A “sticky” idea is one that people remember and act upon. In this case our brand was associated with something useful that our clients would want to keep close at hand.

TRL Software Poster

When creating a “sticky” poster, use both sides – not just one; add contrasting colors; and make it easy to see what is different.

Jenny C. Servo, PH.D.

Creative Director

Getting the best out of the creative team and providing the vision, the look, the feel, and the tone of our services is Jenny’s passion. She raises the bar integrating video, graphic design, and literary talents in complex projects and challenges each of us to excel and forge new and complementary directions.

When not working extraordinary hours, you will find Jenny in her garden, splashing color around with an assortment of flowers or hiking through the countryside.

Holly Reader, MFA

Graphic Designer

Holly designs the same way she dresses – with a carefully curated style that uses pops of color and well-placed graphics to accessorize. As a DIY enthusiast, she’s always looking out for the best deals at auctions or when antiquing. She enjoys finding ways to up-cycle and breathe new life into the treasures she finds, similar to how she enjoys freshening up marketing materials for clients she serves. Holly is also a doting mom of two kids and four cats. She swears she is not a crazy cat lady … yet! Holly earned a Master’s in Graphic Design from Rochester Institute of Technology and a Bachelor of Arts in Mass Communications from King’s College.

Kerry McCarthy

Web Designer/Video Editor

Kerry designs research-based digital solutions using a logical, pragmatic approach. She delivers user-friendly, accessible designs that are sustainable and incorporate meaningful, elegant aesthetics. On weekends, you’ll find Kerry with a coffee in hand, exploring contemporary art and architecture that influences and inspires her designs. She is well-travelled and enjoys spending time with her two dogs, Pinecone and Pancake. Kerry earned a Bachelors in New Media Design from Rochester Institute of Technology.

Jennifer Ostromecki

Writer

Jennifer considers herself an intuitive writer, always searching for deeper meaning to craft a compelling story. She believes in brevity and embraces the show don’t tell writing mantra. Jennifer earned a Masters in Branding from the University of East Anglia. In true Anglophile fashion she enjoys tea, foggy mornings, and opts for British spelling–much to the chagrin of her American co-workers.

Tom Miller, MS

Software Development Lead

Software developer with solid programming experience in Ruby/C/C++/C#/Java in a variety of environments. Good programming habits, with high coding/documentation standards. Strong tracing and debugging skills. Comfortable in all areas of the Software Development Life Cycle with excellent communication skills and works well in team based environments.

Design