This poster was developed as part of a “Sticky” marketing campaign. A “sticky” idea is one that people remember and act upon. In this case our brand was associated with something useful that our clients would want to keep close at hand.
HEADQUARTERS
3161 Union Street
N. Chili, NY 14514
MAILING ADDRESS
Dawnbreaker, Inc.
2117 Buffalo Rd., Suite 193
Rochester, NY 14624
PHONE
(585) 617-9420
Fax: (585) 594-8623
There are times when you need to reach out to others – whether you are looking for potential customers, potential partners, or potential investors. But who should you call…and how do you address your fear of contacting them. The DevNC is a unique market research tool designed to provide you with between 25 and 30 Points of Contact (PoC). With each POC, information is included that provides insight about the person’s role. Depending on their position, other information commonly included relates to their background, articles that they have written, conference presentations and other pertinent information. This type of information enables you to customize your correspondence. Contact information is also included – typically LinkedIn, email and phone number.
Maybe you believe that you don’t have any competition, but your customers know better! Their needs are being addressed now – perhaps not as well, but if there is a need, someone is providing a solution. Learn about the competition and be prepared to differentiate your solution from that of others. Dawnbreaker’s competitor analysis contrasts your competition on specifications, performance and price. Armed with this information we can help you create a compelling value proposition.
The Transition Information Packet (TIP) is a market research report specifically developed for small businesses working with the Department of Defense.
The CMR provides our team with the greatest flexibility in addressing gaps in the information you need to refine your commercialization strategy. Based strictly on secondary literature, the market researcher can look for information that will help you understand changes in government regulations, market dynamics, emerging solutions, sources of funding, points of contact and other challenges you pose. Based on the information gathered, a business strategist will add comments throughout regarding the implications of the information for your strategy.
You’ve done a great job with your R&D. You’ve been careful to protect your intellectual property – but those next steps to bring the product to market seem out of reach. There’s too much competition, scale up would be too expensive – so you’ve decided to license-out your intellectual property. The challenge before you is to find the best licensee to bring your baby to market. Let us help you. We will profile organizations that frequently cite your patents and dig deeper to determine their financial health, technology and market synergies, and experience with licensing-in.
You’ve done a great job with your R&D. You’ve been careful to protect your intellectual property – but those next steps to bring the product to market seem out of reach. There’s too much competition, scale up would be too expensive – so you’ve decided to license-out your intellectual property. The challenge before you is to find the best licensee to bring your baby to market. Let us help you. We will profile organizations that frequently cite your patents and dig deeper to determine their financial health, technology and market synergies, and experience with licensing-in.